TPS Racing BV
PERSONALIZED AND SCALABLE EXPERIENCE FOR B2B AND B2C
TPS Racing BV Migrated shop to Adobe Commerce to Increase Conversion Rates by 38.42%.
TPS Racing BV
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
M1 -> M2 Migration
UX Enhancements
B2B enhancements
Custom Development
Mobile Responsive
Adobe Commerce
Trustpilot
PostNL
Moolie
RECOGNITION
BACKGROUND
TPS Racing BV has been the address for large petrol and electrically powered RC Cars and Motorcycles, parts and tuning parts for over 30 years. They are very extensive Webshop with more than 8,000 products in stock is fast and very customer-friendly. TPS store provides With a standard discount of 5% through With TPS Savings Points where the customer are always assured of a very competitive price! Orders placed before 5 p.m. on workdays will be delivered the next day, and orders from €150 will be delivered free of charge within the Netherlands, Belgium and Germany!
TPS Racing have everything in products from the well-known brands such as; FG Modellsport, LOSI, HPI, Robbe Futaba, Spektrum, JX Servos, Mecatech, TPS, TLR, ARRMA, Chung Yang, Walbro, Zenoah eva. They are also specialized in engine maintenance, engine parts and tuning parts. In particular Zenoah Chung Yang, Dynamic and HPI Feulie, TPS have everything from these brands available from stock, and you will receive everything within 24 hours of your order!
With TPS racing customers are assured of rock-solid service and warranty, and provides sound and honest advice, even when purchasing a used model from third parties! At TPS Racing customers are in safe hands, and Trustpilot ratings from the customers who came before you say more than enough.
Together, Mavenbird &
TPS Racing BV
achieved:
Challenge
Upgrade to Latest Adobe Commerce
- The legacy Magento 1 infrastructure faced performance limitations, lack of security patches, and poor scalability for growing traffic.
- The multi-step checkout workflow resulted in higher cart abandonment and lower conversion rates.
- The search engine and catalog navigation were inefficient, impacting product discoverability.
- Missing B2B capabilities such as VAT validation, company registration, and tier-based pricing restricted business expansion.
- The migration required preserving SEO integrity, including URL structure, redirects, and metadata.
- The frontend design was non-responsive, leading to usability issues across mobile and tablet devices.
Solution
Streamlining The Customer Journey for Desktop Users
- Performed a full migration from Magento 1 to Magento 2, using the official data migration tool enhanced with custom scripts for handling large datasets (customers, orders, products).
- Integrated a Step Checkout solution to streamline the purchasing flow and minimize friction. The checkout is enhanced with API integration for ZIP code validation and automatic address completion, along with PostNL shipping options supporting both one-day and same-day delivery, helping to improve customer convenience and drive higher sales.
- Configured Elasticsearch for high-performance product search with attribute-based filtering, autocomplete, and relevance ranking.
- Engineered a streamlined B2B module for VAT exemption, corporate account approval, and group-based pricing rules, enhancing the platform's functionality for enterprise customers.
- Integrated Shop by Brand and Mega Menu extensions for structured navigation and improved user experience.
- Connected the site with Trustpilot API for automated synchronization of customer reviews.
- Executed a detailed SEO migration strategy involving canonical tagging, 301 redirects, and dynamic XML sitemap generation to improve search engine visibility and drive organic traffic.
- Optimized backend and caching layers using Varnish, Redis, and CDN to deliver faster page loads and reduce server load.
Solution
That's great to hear! Mavenbird sounds like a valuable partner for your D2C initiatives, offering both robust system integration for Adobe Commerce and insightful e-commerce consultancy. Their competence seems to align well with your needs. If you have any specific aspects or experiences you'd like to share about working with Mavenbird, feel free to let me know!
Results
- The upgraded platform achieved significant performance improvements with faster page rendering and reduced load times.
- The checkout conversion rate increased after implementing a simplified one-page flow.
- Enhanced search relevance and navigation improved customer engagement and product discovery.
- The new B2B features expanded business opportunities and improved client onboarding.
- SEO equity was retained, ensuring stable traffic post-migration.
- The store now runs on a secure, scalable Magento 2 environment, ready for future feature integrations and business growth.