Let’s explore the key reasons why returns are prevalent in e-commerce stores. A primary factor is customer dissatisfaction with the size of their clothing. High return rates result in lost revenue and highlight the challenges customers face regarding sizing.
Statistics reveal that approximately 30% of all online orders are returned by customers, while traditional brick-and-mortar stores experience return rates as low as 8.89%.
The issue largely stems from inadequate size charts on e-commerce websites, leading to fitting concerns. In fact, 65% of online returns are attributed to poor clothing fit. Therefore, if your products require customers to provide their sizes before making a purchase, incorporating a custom size chart on your product page is a beneficial strategy. This will not only help you upsell but also enhance customer trust in your site and reduce the number of returns.
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Steps to Add Size Chart in Shopify
- Log in
First, log in to the admin panel of your Shopify website. - Add Page
Navigate to the Online Store option and then to the Pages option. Click on the Add Page option to create a new page. - Details of Page
Title the page as "Size Chart." - Content
Use one of the many online size chart generators available. For example, you can find useful details on sizecharter.com. Create a table in the content box to include the size chart information, requesting all necessary details from your customers. You can customize this table as needed. - Visibility
Make sure to set the page to visible in the visibility settings. After completing this step, don’t forget to click on the save option. Now, linking the size chart to any page on your website is straightforward.